COMPETITIVE INTELLIGENCE

 Competitive intelligence is now an acceptable sphere of expertise th

 world over. As there is growing recognition in its importance for

 businesses, companies both large and medium are showing interest in

 incorporating a unit for competitive intelligence into their

 organizations or relying on outsourcing consultancy.

 In using the term "intelligence" one refers to the presentation of

 evaluated conclusions drawn from raw and general information that

 had been gathered and then processed and analyzed. In a world

 where power is equated with economic success, competition becomes

 unavoidable, and in this "war" intelligence plays an important role.

 In order to avoid being inundated by too much information, it is vital

 to know where to find what one is looking for, how to collect it and

 then channel it. The purpose of this entire process is to provide an

 overall and complete picture of the business environment to corporate

 decision-makers.

 The fact that the decision-makers are presented with information that

 has been processed and analyzed on a regular basis enables them to

 function more effectively in the uncertain business environment the

 firm operates in.

 In an organization that lacks an integral competitive intelligence unit,

 no systematic, professional, clear and consistent process takes place.

 There are also no formal channels of reporting, no mapping of targets

 for information gathering, no function assigning concrete tasks, no

 processing of information (which makes cross-referencing and

 rejecting of incorrect information and identifying disinformation

 possible), and above all, no overview of the competitive environment

 as far as intelligence is concerned. The existence of such a process,

 however, enables a wise usage of the knowledge and information for

 its own specific needs so as to maximize its potential.

 It is acceptable in the business world to look upon members of an

 organization as having much of the relevant information in its field.

 Netacs offers the client a custom-made suit that consists of a number

 of components:

  Providing intelligence expertise and acting as outsourcing

        gathering apparatus

  Providing counseling and training for setting up an

        intra-organizational competitive intelligence apparatus

  Building and incorporating the competitive intelligence

        unit into the organization

                            OUR GOAL IS TO PROVIDE THE BEST